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News and Announcements

Facebook, Amazon, and hundreds of companies post targeted job ads that screen out older workers

May 31, 2018 / News Item
Facebook users are suing them for age discrimination. Older workers are accusing Facebook, Ikea, and hundreds of other companies for discriminating against job seekers in their 50s and 60s through targeted job ads posted on Facebook. The Communications Workers of America, a labor union representing 700,000 media workers across the country, added the companies to a class-action lawsuit on Tuesday, which was filed in California federal court in December. In its original complaint, the labor union accused Amazon, T-Mobile, and Cox Media Group of doing the same thing. The case, Bradley v. T-...
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New Allegations Added to Lawsuit on How Facebook’s Targeting Tools Helped Advertisers Exclude Older Workers

May 30, 2018 / News Item
A federal suit filed in December claimed older workers missed out on job opportunities because ads on Facebook targeted younger users. Now plaintiffs say Facebook’s tools and algorithm gave employers ways to intensify the effects of such targeting. Plaintiffs in a federal lawsuit have expanded the scope of their action, alleging that Facebook and other major employers violated federal and state anti-age bias laws by excluding older job seekers from seeing online employment ads. The Communications Workers of America and three older workers are suing on behalf of union members and others, who...
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Union Steps Up Suit Against Big Biz Over Facebook Job Ads

May 29, 2018 / News Item
The Communication Workers of America expanded its proposed class action Tuesday alleging Amazon, T-Mobile and "hundreds of major American employers" illegally target younger workers in Facebook job ads, adding federal age-bias claims and broadening the case's theory to target Facebook’s audience algorithm. The suit, originally filed in California federal court in December, alleges the companies directed Facebook Inc. to show job ads only to younger workers, in violation of various state age-discrimination laws. Tuesday’s amended complaint adds nationwide collective claims under the federal...
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Plaintiffs Lawyers Hit Facebook Algorithm in Age-Bias Job Recruitment Suit

May 29, 2018 / Press Release
“The takeaway here is that algorithms may not care about civil rights laws, but we do and the law does,” Outten & Golden's Peter Romer-Friedman says. Facebook is not a defendant in the case, where major U.S. companies are accused of violating employment law in recruitment practices that use the social media company's advertising platforms. A group of major U.S. companies that use Facebook’s platforms to advertise job opportunities violated state and federal employment law by discriminating against older applicants, according to a newly amended complaint filed Tuesday in San Francisco...
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Facebook Tools Are Used to Screen Out Older Job Seekers, Lawsuit Claims

May 29, 2018 / News Item
A proposed class action lawsuit alleging Facebook’s ad placement tools facilitate discrimination against older job-seekers has been expanded to identify additional companies, further widening the latest front in claims that candidates are being filtered out by gender, geography, race and age. “When Facebook’s own algorithm disproportionately directs ads to younger workers at the exclusion of older workers, Facebook and the advertisers who are using Facebook as an agent to send their advertisements are engaging in disparate treatment,” a communications union alleged in the amended complaint—...
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Older Workers Open Up New Fronts in Campaign to Stop Age Bias By Hundreds of Major Employers Who Have Hidden Job Ads from Older Workers on Facebook

May 29, 2018 / Press Release
Contact: Peter Romer-Friedman , Outten & Golden, 718-938-6132 or prf@outtengolden.com or Beth Allen or Amy Fetherolf , CWA Communications, 202-434-1168, or ballen@cwa-union.org or afetherolf@cwa-union.org Workers and CWA amend class action complaint to add federal age bias claims for older workers nationwide; allege Facebook’s algorithm discriminates against older workers; and announce that they have filed age bias charges with the EEOC against Facebook and 37 other companies WASHINGTON, D.C.--Today, older workers, the Communications Workers of America (CWA), and Outten & Golden LLP...
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AARP and Key Senators Urge Companies to End Age Bias in Recruiting on Facebook

Jan 17, 2018 / Media Coverage
The largest advocacy group for older Americans and the two top members of the U.S. Senate Special Committee on Aging are calling on employers and tech companies to stop limiting recruitment ads on Facebook and other online sites to younger workers. “It appears age discrimination is alive and well in the digital era,” Nancy LeaMond, executive vice president of AARP, said in a statement on Friday. “We urge online platforms to take the steps needed to ensure they’re not supporting age-biased recruiting and hiring practices. And we continue to call on all employers to end bias in their employment...
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Facebook Job Ads Raise Concerns About Age Discrimination

Dec 21, 2017 / Media Coverage
This article was written through collaboration between The New York Times and ProPublica, the independent, nonprofit investigative journalism organization. A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and promised that new hires could look forward to a rewarding career in which they would be “more than just a number.” Some relevant numbers were not immediately evident. The promotion was set to run on the Facebook feeds of users 25 to 36 years...
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Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads

Dec 20, 2017 / Media Coverage
Among the companies we found doing it: Amazon, Verizon, UPS and Facebook itself. “It’s blatantly unlawful,” said one employment law expert. This story was co-published with The New York Times. A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and promised that new hires could look forward to a rewarding career in which they would be "more than just a number.” Some relevant numbers were not immediately evident. The promotion was set to run on the...
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