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Facebook Hit With Discrimination Claims Over Financial Services Ads

Oct 31, 2019 / News Item / Law.com — Ross Todd

Some of the plaintiffs lawyers who reached a sweeping settlement with  Facebook Inc. earlier this year that forced changes in how the company allows advertisers to target promotions for housing, employment and credit opportunities sued the company again claiming it still allows advertisers for financial services to discriminate against women and older users.

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“Due to Facebook’s discriminatory practices, millions of older and female Facebook users have been denied the opportunity to receive valuable advertisements about financial services opportunities that advertisers sent to younger persons and men, and to pursue those financial services opportunities within and outside of Facebook,” wrote the plaintiffs lawyers, led by Outten & Golden’s Peter Romer-Friedman. “As a result, Facebook intentionally denied its own users the full and equal accommodations, advantages, facilities, and services of Facebook, and it aided and abetted numerous financial services companies in denying Facebook’s users the full and equal accommodations, advantages, facilities, and services of those financial services companies,” they wrote.

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“There’s a much broader range of financial services being advertised on Facebook aside from credit where there appear to be no rules,” Romer- Friedman said. “We’re not talking about shampoo, here. We’re talking about things that matter to whether people can have economic opportunity.”

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